Paul delves further into the best practice of differentiating your solution and standing out from the competition.  Show Notes Put yourself in the customer’s shoes. When looking at your solution, what do they see that is different from the competition? If you’re able to offer something different, then you’re able to charge a premium for that. Look at your customer’s Critical Buying Path®. Identify how you create unique value at each step along the way. Being the same is lame. What makes your company unique, your solution unique, and you? What makes you a unique seller? Did you enjoy the podcast? Go to Apple Podcasts to rate/review the podcast: https://podcasts.apple.com/us/podcast/the-q-and-a-sales-podcast/id1485103513. Click “Listen” then the “ratings and reviews” button. Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge! Order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling! Interested in our public seminar offerings? Click here to learn more. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Thank you to our production team at The Creative Impostor Studios. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.