Paul tells what to do and what not to do when establishing a sales process. Show Notes A sales process will guide you through the uncertainty of customer decision making. Deals will stall out. Where is the opportunity lost? A sales process will help you pinpoint where the deal fell through. Your sales process should not be about how your company wants to sell, but how your customer wants to buy. To have a successful sales process, you must follow the customer’s buying path. Did you enjoy the podcast? Go to Apple Podcasts to rate/review the podcast: https://podcasts.apple.com/us/podcast/the-q-and-a-sales-podcast/id1485103513. Click “Listen” then the “ratings and reviews” button. Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge! Order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling! Interested in our public seminar offerings? Click here to learn more. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Thank you to our production team at The Creative Impostor Studios. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.