Paul shares three tips to help you sell an unfamiliar product or service Show Notes: Selling something new and unknown is challenging. “Most people like to stick with what is familiar and proven.” Focus on selling to the innovators and the early adopters. These two categories represent about 16% of the population. “Your unknown product had better solve a known problem.” The mommy hook is a great example. “Anytime a product solves a problem, there is a profit to be had.” Social proof is key. “Social proof demonstrates how others have implemented your ideas successfully.”   Click here to purchase the latest copy of Value-Added Selling!   Register for Andrea’s Launch Your Podcast class from The Creative Impostor Studios at www.thecreativeimpostor.com/qandalaunch. The first 15 people to sign up by July 2nd will get in free. This virtual training is Thursday, July 9th, 7:00 pm CST. *** Our show is updated weekly with the questions you ask. So, please go to the home page, subscribe, share it with your friends, but most importantly, ask the question that you want answered.  The Q and A Sales Podcast is edited by The Creative Impostor Studios.  Thank you for tuning in. Make it a big day. http://www.theqandasalespodcast.com