Paul shares one powerful idea to sell more effectively to the narrow-minded buyer.   Show Notes: Buyers will simplify their decisions to focus the conversation on price. Buyers will take a narrow view of their needs and choose the bare minimum. When buyers view their needs as generic and simple, they will satisfice. “Satisficing means choosing an option that is merely good enough.” “The bare minimum solution might have bare minimum pricing, but it also has bare minimum value.” “Buyers with a narrow view of their needs focus on the utility of your product, not the impact it has on their company.” Walk the customer through their buying process, help them take an expanded view of their needs. Value-Added Selling is available on Amazon! *** Our show is updated weekly with the questions you ask. So, please go to the home page, subscribe, share it with your friends, but most importantly, ask the question that you want answered.  The Q and A Sales Podcast is edited by The Creative Impostor Studios. Book a complimentary consultation about your show at http://www.thecreativeimpostor.com/qanda Thank you for tuning in. Make it a big day. http://www.theqandasalespodcast.com