In this episode, Paul shares four ideas to sell the value of your company. Show Notes: “I’m selling the same product as everyone else.” If you’re just selling a product, you open the door to too much competition—you’re selling a bundled package.  Your value-added is already baked into that solution. You cannot remove the value, just like you can’t remove the ingredients once they’re baked.  Conduct a value audit and identify all the ways your company brings value. Talk to everyone and determine how they bring value to the customer experience.  Finally, challenge the buyer to think differently. Shift their focus from the product to the company.  Click here to purchase the latest copy of Value-Added Selling! Thanks to our editing team at The Creative Impostor Studios. Click here to book a complimentary consultation with Andrea to find out how they can partner with you in creating your own podcast. Tell them Paul sent you. *** Our show is updated weekly with the questions you ask. So, please go to the home page, subscribe, share it with your friends, but most importantly, ask the question that you want answered.  Thank you for tuning in. Make it a big day.