Paul gives you multiple ways to convince the buyer to change to your solution. Show Notes “Translate your value added into meaningful impact for the customer.” Draw parallels. Show the buyer the negative impact of the “status quo.” “People are more open to change when ….” Click here to purchase the latest copy of Value-Added Selling! Thanks to our production team at The Creative Impostor Studios. Wondering whether a podcast is right for your business? Click here to book a complimentary consultation with Andrea to find out. *** Our show is updated weekly with the questions you ask. So, please go to the home page, subscribe, share it with your friends, but most importantly, ask the question that you want answered.  Thank you for tuning in. Make it a big day.