On this episode, Paul shares ideas on selling your solution even to those customers who are experiencing tough times. Show Notes  Use empathy as your internal monitor when selling to customers who are struggling. “Find new ways to support that customer.” Make the customer aware of your value-added services. “Rigid policy does not serve you well when customers are facing tough times.” Flexibility is key. Longevity and experience give a struggling customer peace of mind.   Click here to purchase the latest edition of Value-Added Selling! Thanks to our production team at The Creative Impostor Studios! Click here to book a complimentary consultation with Strategist and Producer, Andrea Klunder, to find out how to launch, produce, and grow your company's podcast. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly, you know what to do...make it a big day.