On this episode, Paul discloses the secret to overcoming price objections. Deep down, you know what is missing when managing price objections: _____. The biggest killer of confidence is lack of preparation. "Nothing frees you from the pressure to discount like working a deal you don't really need." Do you have an immediate response to price objections? Price is only an issue in the absence of value. Buyers don't deserve your discount, they deserve your _____.   Click here to purchase the latest edition of Value-Added Selling! Thanks to our production team at The Creative Impostor Studios! Click here to book a complimentary consultation with Strategist and Producer, Andrea Klunder, to find out how to launch, produce, and grow your company's podcast. *** Our show is updated weekly with the questions you ask. So, please go to the home page, subscribe, share it with your friends, but most importantly, ask the question that you want answered.  Thank you for tuning in. Make it a big day.