In this episode, Paul shares three ways to block your competitor from stealing your top customer. Show Notes: Your best customer is the competition's best prospect. They’re going to try and steal them from you. Work with your internal champions and gather some intel. Try the start from scratch method or try selling against yourself. This simple question will not only protect your business, but also reveal new opportunities…” What is _________ ?”   Click here to purchase the latest edition of Value-Added Selling! Thanks to our production team at The Creative Impostor Studios! Click here to book a complimentary consultation with Strategist and Producer, Andrea Klunder, to find out how to launch, produce, and grow your company's podcast. *** Our show is updated weekly with the questions you ask. So, please go to the home page, subscribe, share it with your friends, but most importantly, ask the question that you want answered.  Thank you for tuning in. Make it a big day.