On this episode, Paul shares five tips relevant to all industries facing pricing pressures. Show Notes: Stretch the buyer's time horizon into the future. Help them determine….  Move the conversation from price. "Remind your clients of the complexity of their needs." Remember, price is one of the greatest indicators of quality and performance. Be sure you can answer the question, "What makes your solution different?"   Click here to purchase the latest edition of Value-Added Selling! Thanks to our production team at The Creative Impostor Studios! Click here to book a complimentary consultation with Strategist and Producer, Andrea Klunder, to find out how to launch, produce, and grow your company's podcast. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly, you know what to do...make it a big day.