On this episode, Paul tackles the challenge of differentiating your solution…even on the RFP! Show Notes: "Get there early"—before the customer submits an RFP. Request a meeting prior to submitting your proposal. Don't limit your proposal to the ….  What makes you different from your competitors? Include that in your proposal.   Click here to purchase the latest edition of Value-Added Selling! Thanks to our production team at The Creative Impostor Studios! Click here to book a complimentary consultation with Strategist and Producer, Andrea Klunder, to find out how to launch, produce, and grow your company's podcast. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly, you know what to do...make it a big day.