Paul offers selling tips for exhibitors at live, in-person trade shows. (They’re coming back!) Show Notes  Before you go to that trade show, arrange some pre-set appointments. Study the attendee list and pre-qualify some companies for your target prospect list. Create perceived demand for your booth. “You have got to….” Follow-up is key. Connect with your new prospects immediately via LinkedIn. *** (If links below are not clickable, visit us at https://www.theqandasalespodcast.com.) Click here to pre-order a copy of Selling Through Tough Times! Click here to purchase the latest edition of Value-Added Selling! Thanks to our production team at The Creative Impostor Studios! Click here to book a complimentary consultation with Strategist and Producer, Andrea Klunder, to find out how to launch, produce, and grow your company's podcast. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.