Paul gives you some tips and ideas when it comes to setting your solution apart. Show Notes When your product is the same as your competitor’s, you can’t just rely on the product. The product is just one element of the total package you are selling. Remind the customer that the value you and your company provide are inseparable parts of your overall solution. Ask your best customers why they buy from you, beyond products. To sell a differentiated solution, you must sell differently. *** Learn more: https://www.theqandasalespodcast.com. Click here to pre-order a copy of Selling Through Tough Times! Click here to purchase the latest edition of Value-Added Selling! Thanks to our production team at The Creative Impostor Studios! Click here to book a complimentary consultation with Strategist and Producer, Andrea Klunder, to find out how to launch, produce, and grow your company's podcast. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.