On this episode, Paul reminds us of the simple yet powerful message of Value-Added Selling. Show Notes  "Do more of that which adds value, and less of that which…." Is the value exchange equitable? "Just because we put our customer first does not mean we put ourselves last." "You must be more focused on solving the customer's problems than making a deal for your company." Don’t forget your bundled package: your company, the product, and you!   Click here to purchase the latest edition of Value-Added Selling! Thanks to our production team at The Creative Impostor Studios! Click here to book a complimentary consultation with Strategist and Producer, Andrea Klunder, to find out how to launch, produce, and grow your company's podcast. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly, you know what to do...make it a big day.