On this episode, Paul addresses the hot-button topic of price increases. Show Description: Words matter! Don’t use “increase,” use ______. Detail the reason for the adjustment. Fairness is critical. “The price adjustment creates an opportunity to ….” Prior to the adjustment, remind the customer of the ______. Click here to purchase the latest edition of Value-Added Selling! Thanks to our production team at The Creative Impostor Studios! Click here to book a complimentary consultation with Strategist and Producer, Andrea Klunder, to find out how to launch, produce, and grow your company's podcast. *** Our show is updated weekly with the questions you ask. So, please go to the home page, subscribe, share it with your friends, but most importantly, ask the question that you want answered.  Thank you for tuning in. Make it a big day.