In this episode, Paul shares three tips to differentiate your solution even if the competition claims they can do the same things.  Show Notes: “Don’t just sell products; sell the bundled package.” The goal is to create barriers that prevent a direct comparison. Acknowledge the general similarities between you and the competition. This builds credibility. Detail the unique aspects of your solution. Most importantly, if the competitor makes the same claims, ___________ the impact.   Click here to purchase the latest edition of Value-Added Selling! Thanks to our production team at The Creative Impostor Studios! Click here to book a complimentary consultation with Strategist and Producer, Andrea Klunder, to find out how to launch, produce, and grow your company's podcast. *** Our show is updated weekly with the questions you ask. So, please go to the home page, subscribe, share it with your friends, but most importantly, ask the question that you want answered.  Thank you for tuning in. Make it a big day.