Paul explains why limiting the options you give the customer is beneficial all around. Show Notes  Give the customer three options. Any more than three create angst and indecision—or worse—the wrong decision. Guide your customer to the option that will most completely satisfy their needs: “The choice is yours, but based on the information you shared with me, this is going to be the best option.” Provide social proof for the solution that best suits the customer’s needs: testimonials, endorsements, etc. Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge! Order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling! Thanks to our production team at The Creative Impostor Studios! Click here to book a complimentary consultation with Strategist and Producer, Andrea Klunder, to find out how to launch, produce, and grow your company's podcast. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.