Paul deals with the sticky situation of winning the customer back after a bad experience. Show Notes  You’ve got to acknowledge the previous issue and own the mistake. Strike an empathetic tone when reaching out to this customer. Has the problem been resolved so it will not happen again? Let the customer know, with some small act of consideration, that you want them back. Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge! Pre-order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling! Thanks to our production team at The Creative Impostor Studios! Click here to book a complimentary consultation with Strategist and Producer, Andrea Klunder, to find out how to launch, produce, and grow your company's podcast. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.