Paul lays out how to shorten the lead time from initial contact to closing. Show Notes  Make sure you are communicating directly with the person who has the money and can say yes to your solution. Don’t rely on a middleman to sell your solution for you. Amidst all their other commitments and priorities, you must remind the customer of the need for your solution. When a buyer feels more pressure to buy your solution, that will speed up the timeline. Create a gap between the buyer’s needs and the competitor’s solution. Do you want repeat business? Tinker-Reinforce-Leverage Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge! Order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling! *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Thank you to our production team at The Creative Impostor Studios. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.