Paul addresses how to manage cheap competitors that drastically undercut your price. Show Notes Throw some shade: “Doesn’t that pricing scare you at all? What are they leaving out? What are they missing?” Look at your cheap competitor’s customer base. Do you really want to focus on that type of customer? Move the customer past price and point out the other criteria that is important to them. What other concessions, besides price, can you make? Be transparent with your costs and appeal to the customer’s sense of fairness. Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge! Order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling! *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Thank you to our production team at The Creative Impostor Studios. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.