10 min listen
Why is discounting a bad idea in tough times?
Why is discounting a bad idea in tough times?
ratings:
Length:
9 minutes
Released:
Dec 6, 2021
Format:
Podcast episode
Description
Paul explains why you don’t want to discount…especially in tough times. Show Notes Don’t establish that discounting precedent. Today’s exception (in tough times) becomes tomorrow’s expectation (all the time). Discounting devalues your solution. Lead with your best price. Stick with your best price. It’s about integrity. “Eating inflationary costs may leave you starving.” Don’t discount. Instead, create more value for your customers. Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge! Order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling! *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Thank you to our production team at The Creative Impostor Studios. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.
Released:
Dec 6, 2021
Format:
Podcast episode
Titles in the series (100)
Why won't customers change?: Have you ever wondered why customers or prospects won’t change? You might have a better solution, but the decision maker is still reluctant. In this episode, Paul discusses some of the psychological forces that impact your customer’s or... by The Q and A Sales Podcast