Paul explains how to keep that door open even after a sale is lost. Show Notes Do a thorough post-mortem after you lose a sale. Don’t automatically blame it on price. Was it okay to lose that business? If so, move on. Be gracious in your defeat and offer yourself as a safety net should the competitor drop the ball. Follow up with your prospect during the transition. You may discover some opportunities to show your value added. Offer the customer something new with your solution. Make it easier for them to swallow their pride and change their mind. Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge! Order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling! *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Thank you to our production team at The Creative Impostor Studios. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.