Paul lays out four excellent reasons why you, the salesperson, should handle customer complaints. Show Notes The seller understands the context of the complaint—what’s going on in the customer’s world. Salespeople have a lot of skin in the game and will work tirelessly to resolve the problem. Resolving your customer’s complaint is a relationship-building opportunity. As the seller, do you want to leave your customer in the hands of someone else when it comes to their satisfaction and loyalty? Did you enjoy the podcast? Go to iTunes to rate/review the podcast: https://podcasts.apple.com/us/podcast/the-q-and-a-sales-podcast/id1485103513. Click “Listen” then the “ratings and reviews” button. Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge! Order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling! *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Thank you to our production team at The Creative Impostor Studios. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.