Mental toughness is critical in tough times. In this episode, Jimmy Vreeland, an Army Ranger, shares his insight on mental toughness. Show Notes: “I love creating value for other people, but I don't run a charity and dollars follow value. So maybe you're not collecting the cash right now, but to me, selling is creating value. So, if you're up and you're breathing, you better be creating value.” - Jimmy Vreeland, Army Ranger Whether it’s good times or bad times salespeople create value. That’s our calling. Salespeople find a way to create value. Which profession requires more mental toughness; being an Army Ranger or owning your own business? You’ll be surprised at the response! To gain mental toughness, think of the worst-case-scenario first, and then sell your way out of that situation. What’s worse than bullets flying past you in battle? You’ll be surprised at the answer! When you feel as though your thoughts are going dark, TAKE ACTION! You can sell your way out of the funk you are in. “Jimmy, what advice do you have for salespeople who are facing tough times for the first time?” Jimmy says… “SUCK IT UP!”   *** Our show is updated weekly with the questions you ask. So, please go to the home page, subscribe, share it with your friends, but most importantly, ask the question that you want answered.  The Q and A Sales Podcast is edited by The Creative Impostor Studios. Thank you for tuning in. Make it a big day. http://www.theqandasalespodcast.com