Paul helps you recognize just how many opportunities you’re leaving on the table. Show Notes One of the great benefits of having a longstanding relationship with a customer is also one of the greatest threats to growing that business—familiarity. Become “unfamiliar” with your existing customers and bring a fresh set of eyes to see the new opportunities you could pursue with them. What business is coming to you because the buyer can’t find the solution anywhere else? Recognize and capture those opportunities. What opportunities are your competitors overlooking? Each unmet need creates an opportunity. Did you enjoy the podcast? Go to Apple Podcasts to rate/review the podcast: https://podcasts.apple.com/us/podcast/the-q-and-a-sales-podcast/id1485103513. Click “Listen” then the “ratings and reviews” button. Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge! Order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling! Interested in our public seminar offerings? Click here to learn more. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Thank you to our production team at The Creative Impostor Studios. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.