Paul continues his three-part series on the benefits of a recession with three more reasons why recessions can be good for you, your company, and your customers. Show Notes Recessions will increase the number of decision makers. Why is that a good thing? When your competitors get scared during tough times and cut marketing budgets and sales staff, that is a great opportunity for you. While your competitor slows their selling activity during a recession, increase your selling activity level by 25% and double your coverage. Your attitude during tough times will either encourage you to move forward, or it’s going to hold you back. Which will it be? Did you enjoy the podcast? Go to Itunes to rate/review the podcast: https://podcasts.apple.com/us/podcast/the-q-and-a-sales-podcast/id1485103513. Click “Listen” then the “ratings and reviews” button. Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge! Order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling! Interested in our public seminar offerings? Click here to learn more. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Thank you to our production team at The Creative Impostor Studios. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.