Paul discusses the importance of the sales process from a seller standpoint as well as the leadership standpoint. Show Notes: Selling is neither easy nor predictable. Having a sales process will guide you. Trust the process. A sales process gives you structure to progress the sale forward. Are you struggling? A sales process will help you identify the phase at which your sales are stalling so that you can dig deeper, train, and address the issue. As a sales leader, you can more effectively coach your team. A sales process will help you identify where your folks are struggling. Select-Pursue-Discover-Persuade *** Did you enjoy the podcast? Go to Apple Podcasts to rate/review the podcast: https://podcasts.apple.com/us/podcast/the-q-and-a-sales-podcast/id1485103513. Click “Listen” then the “ratings and reviews” button. Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge! Order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling! Interested in our public seminar offerings? Click here to learn more. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Thank you to our production team at The Creative Impostor Studios. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.