Paul lays it on the line—it’s not all about price! Paul shares three ideas to get you past discounting and on to value. Show Notes Did you make some resolutions for 2023? Maybe you should go on a “discounting diet” this month. Think about how much harder you would sell value if discounting was not an option. Don’t discount. Instead, bundle more value into your solution. Leverage both hard and soft value to hold the line on pricing. Tune in to find out how. Did you enjoy the podcast? Go to Apple Podcasts to rate/review the podcast: https://podcasts.apple.com/us/podcast/the-q-and-a-sales-podcast/id1485103513. Click “Listen” then the “ratings and reviews” button. Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge! Order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling! Interested in our public seminar offerings? Click here to learn more. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Thank you to our production team at The Creative Impostor Studios. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.