Paul warns about overwhelming the customer with too many choices. Show Notes  “A multitude of choices will create a poverty of attention.” Customers want only choices that are most relevant to their needs. Profile your customers based on their needs, then recommend those relevant services. Introduce your services in stages. Don’t spill the beans all at once. Re-educate the buyer on a regular basis. Revisit services you’ve mentioned in the past. Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge! Order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling! Thanks to our production team at The Creative Impostor Studios! Click here to book a complimentary consultation with Strategist and Producer, Andrea Klunder, to find out how to launch, produce, and grow your company's podcast. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.