Paul shares four tips to help you minimize the effects of a recession on your selling efforts. Show Notes “When we face adversity…our immediate response is a testament to our mental strength.” Avoid self-pity. It is a destroyer of our mental strength. When is the last time you felt better after feeling sorry for yourself? Increase your prospecting activity to offset a recessionary lull. To prepare for the next recession, begin looking at cost-cutting opportunities to benefit your customers. Not price cutting—cost cutting. Craft compelling messaging by answering these three questions… Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge! Order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling! *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Thank you to our production team at The Creative Impostor Studios. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.