On this episode, Paul lays out three ways you can create more value, even in tough times.  Show Notes “Whether it’s good times or whether it’s tough times, your customers always want value.” Customers crave stability. “When you are demonstrating stability, you want to show your customer that ….” “Be flexible. You’ve got to do business the way they want to do business.” What can you (and your company) do to be more customer focused? “Look at your customers through a fresh set of eyes.” Solve the customer’s problems in a creative way. Click here to purchase the latest copy of Value-Added Selling! Thanks to our editing team at The Creative Impostor Studios. Click here to book a complimentary consultation with Andrea to find out how they can partner with you in creating your own podcast. If you want to launch a show in Q1 of 2021, the time to begin is NOW. *** Our show is updated weekly with the questions you ask. So, please go to the home page, subscribe, share it with your friends, but most importantly, ask the question that you want answered.  Thank you for tuning in. Make it a big day.