On this episode, Paul highlights the ways to develop internal champions. Show Notes Internal champions will greatly influence the buyer process. “When you’re trying to create internal champions, you first need to know who they are.” How do internal champions define value? “You have to put yourself in their position.” Internal champions deserve our respect. “You’ve got to be open; you’ve got to be honest. You’ve got to be transparent.” “Make that internal champion look like a ….” Click here to purchase the latest copy of Value-Added Selling! Thanks to our editing team at The Creative Impostor Studios. Click here to book a complimentary consultation with Andrea to find out how they can partner with you in creating your own podcast. If you want to launch a show in Q1 of 2021, the time to begin is NOW. *** Our show is updated weekly with the questions you ask. So, please go to the home page, subscribe, share it with your friends, but most importantly, ask the question that you want answered.  Thank you for tuning in. Make it a big day.