On this episode, Paul provides four tips when handling customer complaints. Show Notes Customer complaints are opportunities! “Most customers don’t actually complain.” (But your best customers do.) You become the CEO of the customer’s problem. Ask the question “why” ____ times to get to the root cause. “When a customer complains and then they’re satisfied, they actually become ….” Click here to purchase the latest copy of Value-Added Selling! Thanks to our production team at The Creative Impostor Studios. Thinking of launching a podcast in 2021? Click here to book a complimentary consultation with Andrea to find out how. *** Our show is updated weekly with the questions you ask. So, please go to the home page, subscribe, share it with your friends, but most importantly, ask the question that you want answered.  Thank you for tuning in. Make it a big day.