On this episode, Paul reveals three techniques to persuade the buyer to make a change. Show Notes “Persuasion is not easy, but it is possible.” “Get the buyer past what they sacrifice today and get them to focus on ....” Ask questions that transport the buyer into the future. Tell a story. Share an example of the impact of your solution. "__________ is a powerful tool.” Click here to purchase the latest copy of Value-Added Selling! Thanks to our production team at The Creative Impostor Studios! Click here to book a complimentary consultation with Strategist and Producer, Andrea Klunder, to find out how to launch, produce, and grow your company's podcast. *** Our show is updated weekly with the questions you ask. So, please go to the home page, subscribe, share it with your friends, but most importantly, ask the question that you want answered.  Thank you for tuning in. Make it a big day.