On this episode, Paul relays seven tips to help you protect and grow your insurance business, even as premiums increase. "Remind the customer of the value that you're delivering." Does your client understand the reason for the premium adjustment? Maintain a strong personal relationship with the client. Empathize with the client. Your premium was adjusted as well. A hardening market provides one of the best prospecting opportunities you're going to have. "Increase your prospecting efforts by ___%."   Click here to purchase the latest edition of Value-Added Selling! Thanks to our production team at The Creative Impostor Studios! Click here to book a complimentary consultation with Strategist and Producer, Andrea Klunder, to find out how to launch, produce, and grow your company's podcast. *** Our show is updated weekly with the questions you ask. So, please go to the home page, subscribe, share it with your friends, but most importantly, ask the question that you want answered.  Thank you for tuning in. Make it a big day.