On this episode, Paul provides impactful insight into the idea of aggressive pricing. Show Notes: "The greatest impact [of aggressive pricing] is on the …."  "Every dollar you discount is pure profit you're leaving on the table." Don't set a discounting precedent. The more you do it, the easier it is. Don't become addicted to discounting!   Click here to purchase the latest edition of Value-Added Selling! Thanks to our production team at The Creative Impostor Studios! Click here to book a complimentary consultation with Strategist and Producer, Andrea Klunder, to find out how to launch, produce, and grow your company's podcast. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly, you know what to do...make it a big day.