In this episode, Paul shares five ideas to overcome price objections when the buyer apparently doesn’t care about value. Show Notes: It’s hard to care about value that you can’t quantify. Price is concrete and tangible; your value should be tangible as well.  When the buyer focuses on price, minimize the difference. “You don’t need to sell your full value, just sell the difference…” “You don’t have to sell value to the buyer, have your internal champions sell it instead.” If the buyer wants a lower price, then lower the value. Once a buyer is made aware of the value, they won’t want to give it up.  You don’t have to go over the whale-sized opportunity. There might be a better way. Click here to purchase the latest copy of Value-Added Selling! Thanks to our editing team at The Creative Impostor Studios. Click here to book a complimentary consultation with Andrea to find out how they can partner with you in creating your own podcast. Check out Paul's interview on Podcast Envy here. *** Our show is updated weekly with the questions you ask. So, please go to the home page, subscribe, share it with your friends, but most importantly, ask the question that you want answered.  Thank you for tuning in. Make it a big day.