Paul talks with Andy Paul about selling on your own terms and avoiding those “salesy” behaviors. Show Notes “Selling out means you, as the seller, putting your own interests ahead of those of the buyer. That leads to ‘salesy’ behaviors.” Andy Paul  “If the products are identical, what is the difference? You!” Andy Paul Why you? This question gets to the heart of being that customer-focused seller. If you can demonstrate to the buyer that your motivation is based on their wants and needs, you’re going to have more business than you know what to do with. “Your job, as a seller, is to listen to the buyer, understand what’s most important to them, help them get that.” Andy Paul Connect with Andy through LinkedIn: linkedin.com/in/realandypaul, and visit his website: https://www.andypaul.com/ Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge! Order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling! *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Thank you to our production team at The Creative Impostor Studios. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.