Paul expounds on the many benefits of selling value, not price. Show Notes  The role you play as a salesperson has meaning. You help people. The Value-Added Selling philosophy: Do more of that which adds value and less of that which adds little or no value. When your singular focus is value, it simplifies the message and leaves price out of it. Value-Added Selling is about building long-term, mutually beneficial relationships with your customers. Your success is a byproduct of the value you create for your customers. Be a person of value! *** Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge! Pre-order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling. Thanks to our production team at The Creative Impostor Studios! Click here to book a complimentary consultation with Strategist and Producer, Andrea Klunder, to find out how to launch, produce, and grow your company's podcast. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.