Paul shares one idea to sell more effectively to groups and multiple decision-makers. Show Notes: More and more people are getting involved in the decision-making process.  Our research shows that approximately six people are involved. If you’re not meeting with at least six decision-makers, you’re missing an opportunity. “In a group setting, people like to conform. Individuals place group conformity above self-interest.” Buyers indicated that consensus is one of their biggest frustrations with group decision making. Click here to purchase the latest copy of Value-Added Selling! *** Our show is updated weekly with the questions you ask. So, please go to the home page, subscribe, share it with your friends, but most importantly, ask the question that you want answered.  The Q and A Sales Podcast is edited by The Creative Impostor Studios. Book a complimentary consultation about your show at http://www.thecreativeimpostor.com/qanda Thank you for tuning in. Make it a big day. http://www.theqandasalespodcast.com