Paul breaks down the age-old battle of the little competitor versus the big competitor. Show Notes:  You can’t out-Goliath Goliath. Play to your strengths. Remember, those big competitors are worried about you, too! Ask yourself, “How can I make it easier to do business with us rather than that big company?” Let the buyer know that as the little guy, you will try harder to …. Be ready to fill in the gaps left by the big competitor (i.e., service and support). *** (If links below are not clickable, visit us at https://www.theqandasalespodcast.com.) Click here to pre-order a copy of Selling Through Tough Times! Click here to purchase the latest edition of Value-Added Selling! Thanks to our production team at The Creative Impostor Studios! Click here to book a complimentary consultation with Strategist and Producer, Andrea Klunder, to find out how to launch, produce, and grow your company's podcast. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.