Paul provides the necessary strategies to succeed when your customers try to “Walmart” you.  Show Notes Never let any single customer become more than 20% of your business. That puts you in a terrible negotiating position. Shift the conversation from “price” to “money.” Listen to find out more! Create an army of internal champions. Internal champions may not have buying authority, but their opinion is their power. Stop selling value to procurement-type buyers. They are the least likely to buy on value! You, alone, make the choice whether to cut the price or not – not the customer. Hold the line! Did you enjoy the podcast? Go to Apple Podcasts to rate/review the podcast: https://podcasts.apple.com/us/podcast/the-q-and-a-sales-podcast/id1485103513. Click “Listen” then the “ratings and reviews” button. Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge! Order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling! *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Thank you to our production team at The Creative Impostor Studios. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.