Paul continues his decision maker series: Level II—influencers and end users. Show Notes  These are down-to-earth, practical people. Think the way they think. Level IIs want to avoid things that are too complex, disruptions, hypotheticals, overexposure. “They want something that is….” “[These decision makers] are influential in the decision because their opinion is their power.” “Your goal is to have them help sell your solution to other members of the organization.” *** Learn more: https://www.theqandasalespodcast.com. Click here to pre-order a copy of Selling Through Tough Times! Click here to purchase the latest edition of Value-Added Selling! Thanks to our production team at The Creative Impostor Studios! Click here to book a complimentary consultation with Strategist and Producer, Andrea Klunder, to find out how to launch, produce, and grow your company's podcast. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.