Four Actionable Takeaways:
* Don’t talk about root causes/technicalities until you get to the business impact first.
* Condense the problem you solve into a single sentence - stop overcomplicating things.
* Lean on their desired future state instead of talking about the past.
* Get to the question/reason behind those unexpected/general questions.

======================
Keenan’s Path to President’s Club:
* CEO @ Noted Analytics
* CEO @ A Sales Guy Consulting
* Author of Gap Selling
* Author of Not Taught

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Salesloft: Selling to Power


ONE ASK
You know we feel a bit awkward asking, but if you made it this far, it would mean the world if you joined our newsletter.
It will increase your chances of making President’s Club by 227%.
Okay maybe not, but we’d still really love you for it :)