6 min listen
Club Playbook: How Gong's Top Rep Makes A Cold Call (ft. Jc Pollard)
Club Playbook: How Gong's Top Rep Makes A Cold Call (ft. Jc Pollard)
ratings:
Length:
8 minutes
Released:
Feb 16, 2024
Format:
Podcast episode
Description
FOUR ACTIONABLE TAKEAWAYS:
Pre-research your subject for a more personalized cold call that makes the interaction intentional and human. It tells them you’ve taken the time to get to know them.
Use a permission-based opener to make your prospect feel like they are choosing to speak with you.
Deliver your opener with conviction, and bring energy and enthusiasm. Build this as you pre-research because if you believe it, they’ll be more likely to believe it.
Execute a 3YU, aka 3 reasons that you are calling that are personal to them, and opens the door for WHY they would want to use your product.
PATH TO PRESIDENT’S CLUB:
Sr. Mid Market Account Executive @ Gong
Senior Account Executive @ Tropic
Mid-Market Account Executive @ Gong
Senior Account Executive @ Gong
THE LATEST FROM 30MPC:
Tactic Teardown
Toolkits & Templates
THINGS YOU CAN STEAL:
Prospecting:
Lavender: Sales Email Frameworks
ZoomInfo: 5 Plays, 30MPC Style
Woodpecker: Nick’s Sales Cadence
Orum: 5 Cold Call Objection Talk Tracks
Owler: 4 Multi-Channel Prospecting Touchpoints (Try Owler Max)
Boomerang: Tactics for Peak Productivity
RocketReach: 8 ways to triple your phone connects and email opens
Influ2: 9 Ways to Humanize Your Outreach
Discovery & Demo:
Otter.ai: The Ultimate Discovery Checklist
Calendly: Speed up your sales cycle & increase revenue
Klue: Dismantling Competitors
Clari: How to Sell to the CFO
Sales Process:
Pipedrive: 5 deal cheat codes to cut your sales cycle in half
Demandbase: 6 Templates to Accelerate Deals
Superhuman: 6 Ways To Be An Inbox Superhuman
Gong: Master Class
Qwilr: Sales Proposal Upgrade
Outreach: 1 Sequence to Create and 5 Templates to Close
Salesloft: Selling to Power
ONE ASK:
You know we feel a bit awkward asking, but if you made it this far, it would mean the world if you joined our newsletter.
It will increase your chances of making President’s Club by 227%.
Okay maybe not, but we’d still really love you for it :)
Pre-research your subject for a more personalized cold call that makes the interaction intentional and human. It tells them you’ve taken the time to get to know them.
Use a permission-based opener to make your prospect feel like they are choosing to speak with you.
Deliver your opener with conviction, and bring energy and enthusiasm. Build this as you pre-research because if you believe it, they’ll be more likely to believe it.
Execute a 3YU, aka 3 reasons that you are calling that are personal to them, and opens the door for WHY they would want to use your product.
PATH TO PRESIDENT’S CLUB:
Sr. Mid Market Account Executive @ Gong
Senior Account Executive @ Tropic
Mid-Market Account Executive @ Gong
Senior Account Executive @ Gong
THE LATEST FROM 30MPC:
Tactic Teardown
Toolkits & Templates
THINGS YOU CAN STEAL:
Prospecting:
Lavender: Sales Email Frameworks
ZoomInfo: 5 Plays, 30MPC Style
Woodpecker: Nick’s Sales Cadence
Orum: 5 Cold Call Objection Talk Tracks
Owler: 4 Multi-Channel Prospecting Touchpoints (Try Owler Max)
Boomerang: Tactics for Peak Productivity
RocketReach: 8 ways to triple your phone connects and email opens
Influ2: 9 Ways to Humanize Your Outreach
Discovery & Demo:
Otter.ai: The Ultimate Discovery Checklist
Calendly: Speed up your sales cycle & increase revenue
Klue: Dismantling Competitors
Clari: How to Sell to the CFO
Sales Process:
Pipedrive: 5 deal cheat codes to cut your sales cycle in half
Demandbase: 6 Templates to Accelerate Deals
Superhuman: 6 Ways To Be An Inbox Superhuman
Gong: Master Class
Qwilr: Sales Proposal Upgrade
Outreach: 1 Sequence to Create and 5 Templates to Close
Salesloft: Selling to Power
ONE ASK:
You know we feel a bit awkward asking, but if you made it this far, it would mean the world if you joined our newsletter.
It will increase your chances of making President’s Club by 227%.
Okay maybe not, but we’d still really love you for it :)
Released:
Feb 16, 2024
Format:
Podcast episode
Titles in the series (100)
0: Five minutes to figure out if this show is worth your time: Why in the world would you listen to 30MPC?Four Reasons to Listen:* WHAT WE’RE NOT: Not stuck in 1975. Not stuck on fluffy mindset. Only actionable sales tactics.* PREPARATION: Recorded for 45 minutes, cut to 30. Some episodes don’t make it. That’s okay.* POLAR OPPOSITES: Nick is an Enterprise AE. Armand is a MM Sales Leader.* SHOW STRUCTURE: Three actionable tactics at the beginning. The recap email at the end.Four Actionable Tactics* How to avoid being forced to demo early* Open on the phones by leading with context* How to handle the “not interested” email* The 3x3 cold emailNick Cegelski’s Path To President’s Club* #1 AE at every company he’s worked for.* Selling in the enterprise ERP big deal world.Armand Farrokh’s Path to President’s Club* Director of Sales at Carta running a team of 40* 225% of quota as an AE by 30 Minutes to President's Club | No-Nonsense Sales