6 min listen
205 (Sell) How To Brief Your Exec Before A Sales Call (Caitlin Zylstra, Deel)
205 (Sell) How To Brief Your Exec Before A Sales Call (Caitlin Zylstra, Deel)
ratings:
Length:
33 minutes
Released:
Mar 26, 2024
Format:
Podcast episode
Description
Caitlin’s Checklist to Brief Your Execs Before Calls: www.30mpc.com/newsletter/checklist-to-brief-your-execs-before-sales-calls
FOUR ACTIONABLE TAKEAWAYS
Explain things in your customer’s language. Adapt data and demos to how the customer works and thinks.
Involve your champion in every customer touchpoint because they will help share context and help be your co-quarterback for the deal.
Ask your buyer to correct you. When you get to the point of the sale where you’re walking through next steps for evaluation, be ok with being corrected.
Go beyond the basics when an internal call partner joins your meeting. Ask questions specific to them - their business challenges, or what does success look like for them.
PATH TO PRESIDENT’S CLUB
Enterprise Account Executive @ Deel
Enterprise Revenue Director @ Clari
Mid-Market Revenue Director @ Clari
Commercial Revenue Director @ Clari
RESOURCES DISCUSSED
Join our weekly newsletter
Things you can steal
FOUR ACTIONABLE TAKEAWAYS
Explain things in your customer’s language. Adapt data and demos to how the customer works and thinks.
Involve your champion in every customer touchpoint because they will help share context and help be your co-quarterback for the deal.
Ask your buyer to correct you. When you get to the point of the sale where you’re walking through next steps for evaluation, be ok with being corrected.
Go beyond the basics when an internal call partner joins your meeting. Ask questions specific to them - their business challenges, or what does success look like for them.
PATH TO PRESIDENT’S CLUB
Enterprise Account Executive @ Deel
Enterprise Revenue Director @ Clari
Mid-Market Revenue Director @ Clari
Commercial Revenue Director @ Clari
RESOURCES DISCUSSED
Join our weekly newsletter
Things you can steal
Released:
Mar 26, 2024
Format:
Podcast episode
Titles in the series (100)
0: Five minutes to figure out if this show is worth your time: Why in the world would you listen to 30MPC?Four Reasons to Listen:* WHAT WE’RE NOT: Not stuck in 1975. Not stuck on fluffy mindset. Only actionable sales tactics.* PREPARATION: Recorded for 45 minutes, cut to 30. Some episodes don’t make it. That’s okay.* POLAR OPPOSITES: Nick is an Enterprise AE. Armand is a MM Sales Leader.* SHOW STRUCTURE: Three actionable tactics at the beginning. The recap email at the end.Four Actionable Tactics* How to avoid being forced to demo early* Open on the phones by leading with context* How to handle the “not interested” email* The 3x3 cold emailNick Cegelski’s Path To President’s Club* #1 AE at every company he’s worked for.* Selling in the enterprise ERP big deal world.Armand Farrokh’s Path to President’s Club* Director of Sales at Carta running a team of 40* 225% of quota as an AE by 30 Minutes to President's Club | No-Nonsense Sales