Download Anthony's 3-Step Email Framework

FOUR ACTIONABLE TAKEAWAYS

On a cold call: Get permission, lead with a problem statement and its negative consequences, then ask how they’re addressing it today. Once you have validation, book the meeting.

On a normal discovery call: Ask why they took the call, why change at all, and lastly why change now.

On a competitive discovery call: Start with why they bought their original solution and move to how their experience / goals have changed since then.

Figure out where you stack on their priority list by asking: “When you’re on an all-hands, is this something people are talking about?”.


PATH TO PRESIDENT’S CLUB

Enterprise Account Executive @ Lattice

Commercial Account Executive @ Outreach

Growth Account Direct, Mid-Market @ Demandbase

Sr. Account Executive @ Ethos Lending LLC


THE LATEST FROM 30MPC

Catch the next 30MPC Live

Steal the latest sales templates here



THINGS YOU CAN STEAL
Prospecting: Templates & Scripts

UserGems’ Job Change Sequence

Gong’s Hyper-Persuasive Email Templates

Lavender’s Sales Email Frameworks


Prospecting: Guides

Outreach’s Email Subject Line Guide

Woodpecker’s Email Substance & Deliverability Guide


Orum’s 500 Free Dials 

Postal’s Free Copy of Fanatical Prospecting


Sales Process

Accord’s Mutual Action Plan Template

Dooly’s Pre-Meeting Prep Template

Prolifiq’s Multithreading Playbook


ONE ASK
You know we feel a bit awkward asking, but if you made it this far, it would mean the world if you gave us a 5-star review.
It will increase your chances of making President’s Club by 227%.
Okay maybe not, but we’d still really love you for it :)