Emotional connections are an important part of life but sometimes sales professionals forget that those emotional experiences can help us make genuine connections with our prospects. In some cases, those emotional connections can help us close more deals. On Valentine’s Day, we’re sharing some ideas for ways that you can build emotional connections with your prospects. TSE CERTIFIED SALES TRAINING PROGRAM The TSE Certified Sales Training Program began as a result of my inexperience as a seller. I wasn’t a great sales rep, but I went through training that transformed me. I created TSE Hustler’s League, which was my own version of a sales training program. Since then, that program has evolved into the TSECSP. You can take the course alone or with a group to gain from group coaching. The new semester will begin in April. CONNECTING WITH BUYERS Salespeople often overlook the importance of connecting with buyers on an emotional level.   People make decisions emotionally, but they justify them logically. #EmotionalConnection CLICK TO TWEET   At some point in your life, you were likely interested in someone but you were afraid of letting that person know. You might have even been rejected by that person. Imagine your buyers in that scenario. They encounter emotional experiences daily. They have problems and challenges daily that they need help solving. If you step into that role, you have an opportunity to create emotional connections. BEST CLIENTS Think back to those clients you’ve successfully brought on board. Perhaps they were afraid of losing their jobs if they couldn’t solve a problem at work. Or afraid of losing track of invoices. Or unable to follow up on opportunities that came through their pipelines. They likely signed on with you because you were able to demonstrate to them how they could solve a problem. You created a connection by helping them. SENDING EMAIL If you’re sending email as part of your prospecting process, are your subject lines boring? “Join us for a free webinar.” Your prospect doesn’t care about your webinar. He cares about his problem. He doesn’t care about your business or your product until you show him how it can help him. Tap into his struggles to help him care about your business. If you’re dealing with finance directors who are frustrated with the invoicing process, try this subject line: “Dave, are you frustrated with these invoicing situations?” That may not be exactly his struggle, but if the rest of your ideal customers are struggling with this issue, it’s likely that Dave is, too. If Dave is, in fact, frustrated with this issue, he’ll likely click on your email. When he opens it, the first line will include his name, and will immediately tie back to that subject line. “We’ve helped more than 10,000 finance directors solve the problem of not being able to process invoices on time. We’ve helped them avoid miscalculations and lost invoices.” PROVIDING SOLUTIONS Once you’ve made an emotional connection with your buyer, you can offer the solution to his problem. Then, after you’ve explained the remedy you offer, you can invite him to join your masterclass or webinar. It’s possible that your prospect won’t respond to the first email because he’s busy, but you can grab his attention with email number two. When you demonstrate your understanding of his pain and his challenge, he’ll likely feel connected to you. USING VIDEOS Videos help you build emotional connections because the prospects can hear and see your emotion. Tools like BombBomb, Loom, Wistia, and Soapbox allow you to embed videos directly into your email so that your prospects have an opportunity to make a human connection. That 20- or 30-second video allows them to hear and see your emotions. You can share an experience you had in the past or a solution you’ve provided to a previous client. Sellers who do this well throughout the pipeline can tap deep into emotions. It’s one thing to tell a prospect that you can save him $50,000. It’s qu