This fun episode combines management takeaways from Mike’s first visit to Augusta National and the continuation of the current series covering sales leadership sins that damage culture and diminish results. Mike happily declares that the Masters lived up to all the hype and he shares a few observations processed through a sales and sales management lens… Overdeliver. Go the extra mile and give customers/prospects/patrons more than they expect Professionals prepare and practice – like professionals Don’t count out the old guy as a worthy competitor Winners don’t whine about circumstances or the “luck of the draw” EQ and likability matter While tackling Common Sales Leadership Sin #4 (Lack of Accountability), sales managers are reminded in a not-so-subtle fashion that their single most important job is ensuring that their people do their jobs!  Mike unpacks a handful of reasons that managers struggle to hold sellers accountable and goes further declaring that ignoring underperformance is akin to sales management malpractice. Resources to help upgrade accountability mentioned in this episode: Download the free guide, “The Fastest Way to Increase Accountability, Reduce Complacency, and Create a High-Performance Culture” from mikeweinberg.com and link to a 15-minute video from that free PDF Read Chapter 20 in Sales Management. Simplified. (buy on Amazon here) Listen to Episode 9   ______________________________________ This episode is sponsored by Mike’s least expensive, shortest, and most focused online course—YOUR SALES STORY.  Sharpening your sales story is the fastest way increase a salesperson's or sales team’s confidence and effectiveness and this week only (through May 3rd) the course is 40% of the regular price. Learn more at mikeweinberg.com/your-sales-story/