In this episode Mike tackles a critical sales management topic that does not receive enough attention.  Too many sales managers allow underperformance to go unaddressed for way too long!   Episode 69 is granular and prescriptive as Mike shares exactly how to start the conversation with a struggling salesperson and begin the all-important process of coaching that seller up, or if necessary, out. RESOURCES MIKE REFERENCED IN EPISODE 69: The First-Time Manager: Sales  book (Chapter 8) The free guide on increasing accountability and creating a high-performance sales culture: Mikeweinberg.com  at the top of the page. Supercharge Your Sales Leadership October Event: The April event sold out very quickly so we just secured The Porsche Experience Center for our next sales leadership event on October 8th (& 9th for the VIP option). Check out all the details, the packed agenda, and the powerful outcomes here:  www.mikeweinberg.com/atlanta2024 _________________________________________________ This episode is sponsored by Pursuit Sales Solutions.  If you looking for help adding A-player talent to your team, contact Mike’s friends at  pursuitsalessolutions.com/weinberg